Ask week 1 m9 Essay Example | Topics and Well Written Essays - 500 words

Ask week 1 m9 - Essay Example Elaborate on the importance of each of the processes. In order to ensure that the governance framework functions as expected in every company, these processes must be followed. There is a need for concern over the ABC’s external stakeholders due to diverse cultural setting. How important is such a concern? There tends to be conflicts when people from different cultures interact due to differences in their customs and beliefs (Badaracco 1992). However, this should not deter a company from achieving its goals. What are ways through which issues of individual morality and organizational ethical responsibility can be managed? Badaracco (1992), Holt (2006) and McDonald (2010) provide four spheres on how to handle such issues. For example, development of a moral character can be used by managers to adjust morals and ethics to suit the situation prevailing in their environment. What are ethical problems in your organisation? These problems could relate to social cultural, sustainability, and corporate social responsibility (Mele 2011). Any commercial oriented organisation can expect to face such challenges. In the effort to find solutions on how to create a high performance teams, there is a need to identify ways to manage and solve ethical problems. What are some of the issues would you focus on towards this effect. This is important because achievement of a certain goal needs a clear framework of how to achieve it. Why is the selection and recruitment of executives an important workplace-based problem? According to McDonald, 2010, ethics have been considered on different levels among them being the individual level. In addition, the ethical behaviour of leaders is rooted in their personality (Mele 2011). In this regard, recruitment and selection of leaders is one of the many considerations to take in order to ensure a correct individual is hired. Your workplace-based problem involves ethical relativism. Why do you think this

Qatar Science and Technology Park Outline Example | Topics and Well Written Essays - 750 words

Qatar Science and Technology Park - Outline Example It has recently amended the investment law to draw greater foreign investment into non-energy areas of the economy, including the financial sector, petrochemicals and tourism, and to target foreign acquisition opportunities that could assist this diversification strategy. In early 2010, the new investment law was implemented, opening up a range of new sectors to majority foreign participation. Investment in small and medium-sized enterprises is particularly encouraged. Part of the Qatar’s policy for the next 3 years, the government is expected to maintain high levels of capital spending on education, health and transport. Growth will benefit from high levels of investment in the hydrocarbons sector, but will be dampened by imports needed to develop Qatar’s energy facilities and upgrade its infrastructure. The transition of the country from a carbon economy to a knowledge economy (Qatar Foundation, 2011) has been permanently promoted and encouraged by Qatar Foundation, an organization founded in 1995 by the Ruler of Qatar (HH Sheikh Hamad Bin Khalifa Al Thani), with the purpose to unlock the human capital (Qatar Foundation, 2011), combine the country’s natural resources with the ability to use them at their best by creating knowledgeable and progressive people. For this purpose and in order to follow its vision and mission, Qatar Foundation gives a special attention to the Education and Science & Research areas. It is a purpose to encourage knowledge and study to materialize into new ideas, creating development, growth and recognition. Qatar Science and Technology Park is part of this Science & Research ambitious plan. Located in Qatar Foundation’s Education City, it is operational since 2004 and it is meant to be a world hub for applied research, innovation and entrepreneurship (Qatar Science and Technology Park,

The Suspense and Atmosphere in The Strange Case of Dr Jekyll and Mr Hyde Essay Example for Free

The Suspense and Atmosphere in The Strange Case of Dr Jekyll and Mr Hyde Essay According to the New Edition of the Concise Oxford Dictionary, Suspense is defined as being the following: Suspense- state of usu. anxious uncertainty or expectation or waiting for information. According to that same dictionary, the definition of Atmosphere is the following: Atmosphere- mental or moral environment esp. artistic or emotional; pervading tone or mood, esp. attractive one; air (in any place), esp. w. ref. to effects on those present. The definition of Setting according to the New Edition of the Concise Oxford Dictionary is: Setting- environment The story of Dr Jekyll and Mr Hyde is set in Nineteenth Century London. Therefore the setting or environment was a largely Victorian one. This would involve the lack of any motorised vehicles and at night gas lamps would light the streets. London would have had a very defined poverty line, which meant large and noticeable differences between rich and poor. The buildings and streets would be very much in the style as shown below in this picture of Victorian London: The above picture of Tottenham Court Road, in the late nineteenth century, illustrates very well what the average London street would have looked like at the time of the story. It displays images of a busy, bustling thoroughfare with horses and carts sweeping across it, an image typical of the era. In the story, Mr Hydes residence is said to be in Londons Soho. At that time, this particular area of the city had a very bad reputation for prostitutes, criminals and other undesirables. This is a reflection of the way the reader is encouraged to view Mr Hyde, who himself was an undesirable. It is also representative of the attitude towards what was commonly perceived as an underclass. Dr Jekyll on the other hand, was a cultured, professional gentleman, and lived in a respectable part of town. It was therefore frowned upon by polite society when he was found to be associating with a ruffian such as Mr Hyde. It was seen as being a very unusual act for someone of the Doctors social standing, to mix with an individual who lived in Londons Soho. The setting of parts of the story in Soho, the underbelly of Victorian London, with its seedy appearance, attractiveness to criminals and home to the disadvantaged, contributes to the generally uneasy atmosphere pervading the story. For example, on pages four and five, Mr Enfield, a lawyer and friend of Jekylls, is walking down a prosperous market street. It is pleasant and charming, yet just around the corner, the setting changes, and this has an immediate effect on the atmosphere. Two doors from one corner, on the left hand going east, the line was broken by the entry of a court; and just at that point, a certain sinister block of building thrust forward its gable on the street. It was two storeys high; showed no window, nothing but a door on the lower storey and a blind forehead of discoloured wall on the upper; and bore in every feature the marks of prolonged and sordid negligence. The door, which was equipped with neither bell nor knocker, was blistered and distained. Tramps slouched into the recess and struck matches on the panels; children kept shop upon the steps; the schoolboy had tried his knife on the mouldings; and for close on a generation no one had appeared to drive away these random visitors or to repair their ravages. The quote I have chosen, illustrates how the setting in which the author chooses to place the action, can affect the readers interpretation of the mood of the moment. After reading that passage the atmosphere is immediately intimidating, a feeling reinforced by the thrust of the gable of the building. The latter takes on the characteristics of a face, personifying its owner with subtle references to human physiology and disfiguration e.g. a (blind) forehead, scars and blisters as can be found on skin, and the door representing a mouth. The tramps and the children are like parasites which are found on unclean bodies and the lack of windows suggests that not only are passers-by prevented from looking inside, but that the occupant of the building cannot or does not want to see out. These are all strong visual images, deliberately intended by the author, to create an impression in the readers mind. In this way, a setting can be used when a writer wants to influence his audience into thinking about a character, event, or location in a certain way. The weather also plays an important part in the setting of an event. It can be used by the writer to evoke different emotions in the reader: fear, excitement, happiness, unhappiness, suspicion, romance or even relief. These are all essential elements to create suspense or atmosphere within a story or dialogue. A good example of this can be found on page fifty-three: It was a wild, cold, seasonable night of March, with a pale moon, lying on her back as though the wind had tilted her, and a flying wrack of the most diaphanous and lawny texture. The wind made talking difficult and flecked blood into the face. It seemed to have swept the streets unusually bare of passengers. In this case, the weather is a key element of the setting, in particular the wind. The author has used it to emphasise the feeling of being swept brutally along by a powerful force beyond our control. Even the moon itself appears to have tilted and changed its appearance, with the cutting wind inflicting pain on the few pedestrians brave enough to venture abroad. His deliberate use of the word passengers reinforces the feeling for the reader that they too are on a journey travelling into the unknown, where evil and danger lurk. The reader is now filled with foreboding and slight uneasiness due to the unpredictability (like the weather itself) of what might happen next On page fifty-four, there is another good example of how weather can play a large and important part in the setting of a story, helping to develop a particular atmosphere. The square, when they got there, was all full of wind and dust, and the thin trees in the garden were lashing themselves along the railing. The reference to the weather is vital to the image of the scene. Suffocating dust pollutes the air and the railings are cage-like, preventing escape. The thin, malnourished trees give the impression that they are punishing themselves, whilst at the same time seeking refuge against the elements. This is indicative of the physical and psychological condition of Dr. Jekyll himself at this point in the story. A third example of the impact that the weather has on the atmosphere, occurs on pages forty-nine to fifty, when Mr Utterson is on his way to meet Dr Jekyll: The court was very cool and a little damp, and full of premature twilight, although the sky, high up overhead, was still bright with sunset. This reference to the weather symbolises the split personality of Dr Jekyll. The struggle between the light above and the darkness below, represents the conflict between good and evil. This presents a rather disturbing, image reinforcing our assumption that darkness is likely to prevail. The sinister aspect of this being, that darkness is the absence of light, and goodness. All through the story we have the impression that something is not quite right. This is reinforced by way of constant references to the weather. There is always something strange and unsettling about it. This is a recurring theme throughout. The examples above, illustrate how weather as a part of the setting can build up the suspense and atmosphere of a scene, a dialogue or the tensions affecting an individual character. The writer assumes (successfully) that his use of particular imagery and metaphor will induce certain reactions in his readers e.g. red for danger, darkness for impending doom etc. He does this to almost manipulate the reader into thinking about events or people in a way that enables him to build up the atmosphere and suspense within the story. Another example of this can be found on page thirty-two, when Mr Utterson is walking across the streets of Soho: The dismal quarter of Soho seen under the changing glimpses, with its muddy ways, and slatternly passengers, and its lamps, which had never been extinguished or had been kindled afresh to combat this mournful re-invasion of darkness, seemed, in the Lawyers eyes, like a district of some city in a nightmare. The writer cleverly describes the streets of Soho so that the reader immediately feels a sense of disapproval for not only the neglected appearance of the place but also its unkempt inhabitants (including the infamous Mr Hyde). His use of the word mournful to describe nightfall evokes an unpleasant feeling that bad things may happen under the cover of darkness. Not only Mr Utterson experiences the nightmare scenario but the reader too can identify with his need to escape and awake from danger. However, Robert Louis Stevenson does not always use the setting to create an unpleasant atmosphere. For instance on page one hundred and three, when describing a moment of clarity for Dr Jekyll, he uses it to create a somewhat uplifting atmosphere. I was stepping leisurely across the court after breakfast, drinking the chill of the air with pleasure, When using the word chill the writer evokes a feeling of clarity within the reader, a clarity that Dr Jekyll himself is momentarily experiencing. This creates, if but shortly, an atmosphere of hope and some relief. It represents a sort of snap back to reality for the reader as well as Dr Jekyll. Mostly I have discussed how the setting has affected the atmosphere within the story, in order to evoke specific emotions within the reader. Suspense however is an emotion within itself and I will now look at how the setting directly affects the suspense in the story. This can be found at many points within the book, as it is a very exciting and captivating story. On page fifty-six for instance when Poole knocks on the cabinet door to inform Dr Jekyll that Mr Utterson wishes to speak to him. The Author talks about, the red baize of the cabinet door. Red is a classically forbidding colour. It is a psychological message to the reader, implying that whatever or whomever is in there, does not want to be seen or disturbed. Red can also be a colour that is associated with the Devil. Coincidentally, the cabinet (for Dr Jekyll and those that know him) is also associated with evil, as this is the place where he retires to whenever strange things start happening. This all helps to create suspense, and the reader wonders what awful things are behind that door, and what it is hiding? The use of these kinds of allegories build up tension and adds some mystery to the story, thus making the reader want to continue in order to find out what happens. All these elements, the weather, the buildings, the colours and the people, play a vital part in the setting of a scene or event. The examples that I have given, demonstrate that all of these factors can play a role in creating the atmosphere and suspense within a story. Certain word combinations can cause the reader to experience many different emotions. Therefore by using these word combinations, the writer can encourage the reader to think what he or she wants them to think. In this way atmosphere and suspense are intentionally created through the setting, to suit what the writer wants the reader to think. In the story of Dr Jekyll and Mr Hyde, these methods have proved to be essential to developing the storyline. Therefore I can successfully conclude that the setting in the story of The Strange Case of Dr Jekyll and Mr Hyde contributes to the atmosphere and suspense in a major and very effective way.

Segmentation Targeting And Positioning Of Nestle Marketing Essay

Segmentation Targeting And Positioning Of Nestle Marketing Essay Nestles promising to providing quality products to Singapore people. dates back more than 90 years ago trading MILKMAID condensed milk by Anglo-Swiss Condensed Milk Company. After the some years it has been provided in Singapore for Singaporeans, Nestlà © has won the trust of Singaporeans for being a food maker with the maximum safety and quality measurement with this products.   Nestlà © started its business and operation in Singapore in 1912 and has become successful in this country, largely as a net result of its operating principles. These seek primarily to:- Offer Singaporeans the mostly safety and quality measurement in our food and beverage products in Singapore. Nestle Utilized the most new and up-to-date advance technology and its accounted science-based experienced in the manufacture of milk food products. Nestle takes its broad responsible partner as a corporate citizen member by availability in community and social projects that contribute to the speedy development of the country. Nestlà © brands are household names in Singapore and very well-known company. These include MILO, NESCAFÉ, MAGGI, NESTLÉ NESVITA OMEGA PLUS ACTICOL, KIT KAT, PURINA, FRISKIES and many of other market competitors in their product categories.   Segmentation, Targeting   Positioning of  Nestle. Executive Summary Nestle is global company of milk products and nutrition, chocolates, beverage, catering  and  many  type  of  confectionary  goods.  It  has  its  millions  of  customers  worldwide. Today  Nestlà © Singapore Limited is on good positioned to grow through its business policy of  constant  innovation  and  renovation,  concentrating  on  its  core competencies and commitment to better and high quality, with the aim of availability to the  best quality food to the people of Singapore. In the report we have brought a  discussion about the marketing segmentation of Nestle, their target  market and positioning strategy in Singapore. The way Nestle chooses its different core customers different needs with a better way and how it fulfilled satisfaction its consumers by making greater  facilities by the aggregate of different products or marketing mixes is shown in market segmentation of Nestlà ©. In the area of market viewing we have talk ing how Nestle have made many segments and decided to expand their whole business in whole Singapore. In the end of this we have talking how Nestle available to the customers point more Efficiently and effectively comparing with their other manufacture competitors in the highly challenging food beverage market of Singapore by making  differentiation of target Users and customers. Nestle is the biggest nutrition and foods company in the globe, established his headquarter in Vevey, Switzerland. The journey of Nestle begins with Henri Nestlà © developed the first milk food for early in 1867, and saved the life of a neighbors child. This man makes a food for the needy babies who are not able to take mothers feed can use food as an alternative food. Henri Nestle left his job in 1875 but the Nestle was going on a top speed. In the coming year the Nestlà © company introduced condensed milk, so that the company became direct and strong rivals. After that the company was joined in 1905 with the a firm named Anglo-Swiss Milk company which was established by two  brothers  named  George  Page  and  Charles  Page.  The  firm  reenter significantly during the First World War  though it fall in debt, a banker provide facility and help it to less its debt. After the 2nd World War  , the company eventually increased its providing beyond its firsty c ondensed milk and infant formula  products. The 1920s saw Nestlà ©s first enter into new products, with chocolate the  Nestlà ©s  second  big important  activity. Nestlà ©Ã‚  felt the effects of World War II  immediately. Profits decreased from US$200 lakhs 1938 to US$60 lakhs in 1939. But after the World War II was the starting of a dynamic phase  for Nestlà ©. Growth speeder and companies were taken. At this time the company operates in 86 countries around the world and hired manpower around 283,000. Theoretical  Consideration Marketing  Strategies: The  Strategic  plan  provides  the  companys  overall mission and objective and new hpopes to achieve companys views. Through market segmentation, targeting and positioning the company takes decisions which customers it will provide and how. The company also makes designs a marketing mix made up of  factors under its control product, price, place,  promotion. Strategy of Nestle in Singapore:   Nestlà ©s required strategy is to cover only the developed area of Singapore. Thats why  they  are  doing  their  activities  in  main  and  metropolitan  cities  of  Singapore. They want to put babies and children healthy and ensure their  sufficient nutrition.  Thats  why  main and large range  of  their  products  are  baby  milk food  products. They also target new age generation to build a strong relationship by  providing various eatable products. In the information, we are going to point outs of Nestle is to segment, target the  potential customers and to positioning of their profitable products. Their  segmentations, targeting, positioning process are given below. Nestle want to change customers toward their products. Thats why they are offering  new  products  regularly.  They  also  provide  many  social competitions for babies to go their  mindset. In this report we are looking to focus of Nestle Singapore is to segment,  target  the  major  customers  and  to  position  of  their  profitable products. The relevant information is given below:- Market  Segmentation: The marketing concept asks for  understanding customers requirements and satisfying their  requirements and needs better than the others do. But many customers have different requirements and it hardly chance to satisfy all customers by treating them same just like. Market segmentation is the searching of part of the market that are not similar from other. Segmentation provides the firm to good satisfy the needs of its major customers. 1.  Clearer  understanding  of  the  requirements  and  needs  of  selected  customer  groups. 2. More effective positioning in this place. 3. Greater precision in selecting  promotional Transportation vehicles and techniques. Bases for  Segmentation: Users markets can be divided on the basis of these customer characteristics. 1. Geographic area 2. Demographic area 3. Psychographic area 4. Behavioral area Geographic: Nature: Nestlà © Singapore segmented its market for Nescafe Ice  depends on the geographic weather: warm hot and cold.   Nescafe Ice: A coffee which may be consume with ice. During warm season consumers making this coffee with normal, chilled or cold water mixing ice cube to  bring freshness in their body. Demographic Age: Nestlà © segmented market area for its main products based on the genration. For  the products Cerelac, Lectogen, Koko Krunch, Nido, Nestle divided the market area segment for new born baby and  children of different ages. Nido It is  nutritious milk specially makes for children 2 years onwards. It includes 25 minerals and vitamin D which helps childs growth. Cerelac : Nestle also provide cerelac for new aged baby. It contains milk and rice mixture for less than one  years baby. It fulfills babys proper nutrition in foods. Nesquick, Koko Krunch : above are chocolate milk for babies. Nesquick  and Koko krunch contain childs required growth. Its very sweet and delicious and also includes vitamin protein, mineral. Lactogen : Nestle Singapore brings full cream milk powder in the country. It gives baby required nutrition. Lactogen one is for childs whose age not more than 6months and lectogen 3 is for babies whose age  is below 1 year. Income : Nestle segmented their market based on customers earnings in an effective way. Occupation :  Nestle  segmented  the  market  based  on  their  users occupation. Nescafe classic : This product is for that type of persons those who work busy and hard and requireds more freshness. Both the male and  female who need more caffeine and this type of needs Nescafe classic is for them. Psychographic: Life  style  and  personality:  Nestle  Singapore  provides  KIT  KAT  these  people who really want to taste and enjoy chocolate. Nestle Nescafe 3 in 1 is for specially those users and customers who are really ingaged in activity and do not have more time. They can use by taking Nescafe 3 in 1.All the things are mixed sugar, milk and coffee. Behavioral Benefits Based on benefits Nestle Singapore segmented their market in an efficient way. So they make available Cerelac for those customers who want more  profit from the product. Cerelac includes  a high nutrition for babys whose age is less than 1 year. Two very important things rice and milk remain added in cerelac. On the other part, cerelac includes vitamin, more mineral and all major useful nutritious elements for babies.   Target Marketing: Market segmentation reveals the firms market opportunities. Then the firmsort  market  targeting  by  evaluating  the  many types  market  segments  and deciding which and in which quantity segments it will target.   Nestle examined the different type of market segments on the basis of  segment  size  and  growth,  segments,  structural  attractiveness,  and Nestle objectives and resources and decided to introduced their operation whole of Singapore country. Nestle distributes their target market because of having unique requirements and wants.  Nestle Singapore selected their  target market into two market coverage policy: Differentiated : Nestle also choose the differentiated marketing. He provides different product for many segments based on different ages, occupation, season and climate of Singapore. Nescafe 3 in 1 : Coffee for customers who are busy in life. Koko  Krunch,  Nesquick   :  Chocolate  milk  who  want  to  get  taste  of  real chocolate. Nescafe Ice : Cold coffee for the customer in hot and warm weather. Concentrated: Through concentrated marketing, Nestlà © earned a strong market position because of its very good knowledge of consumer requirement. In theniches  it  serves  and  special  reputation  it  acquires.  Nestlà ©Ã‚  specializes  in  producing baby foods. It offers nutritious milk powder Lectogen 1 for  babies whose age is less than 7 months and lectogen 3 for babies whose age is not more than 12month. It also make available baby nutrition cerelac for baby more than 12 months. Positioning Strategy: By  creating  product,  service,  channel,  people  and  image  differentiation  Nestle arrives the consumer touch point more easily, effectively efficiently in comparing with other competitors in the highly competitive food processing market. Product  Differentiation : Nestle brings a many of  product for target customers.   They make available 25 types of minerals in Nido for children. It also arranged Cereals  and  Lactogen 1  3  for  newly  born  baby  exclusively.   Now  the doctors says these products for childs to their parents for great maximum nutrition  Nescafe  is  a  product  which  contains  4  types  of  categories.  They  offer  Ã‚  Nescafe ice for hot and warm weather, They  provide  Maggi  including  Maggi  instant;  Maggi  2  minutes  which Includes and contain various minerals, vitamins and nutritions. Channel  Differentiation :  Nestle  reach  their  products  to  the  customersthrough  their  experienced  market  salesman  and  transportation.  So  that  their  Ã‚  products. are much easy to  their customers. Image  differentiation Nestlà ©s logo is  totally different from others competitors that are greatly choices by its users. For that way customer easily choose them in the  market which is another effective benifits for Nestle products. People differentiation The company has a large number of manpowers that are highly educated and trained. In Singapore, 400 employees are employed in market Company chairman; They are running this  business successfully for a long time. Service  differentiation Another  advantage  for  this  company  is  better  service for its respective users from its competitors. They provide 247  hot  line  service.  High  quality  checking  is  providing for  its customers. Its marketing dept. and public relation dept. are working for  finding out customers new needs and  response toward their nestle products. Positioning Statement Baby  Products To  babies  who  are  deprived  of  proper  nutrition,Nido,Cerelac,Lactogen are the very nutritious milk Product that provide you more use full nutrition different from any other brand because these includes different types of vitamin, mineral etc. GOOD FOOD for GOOD LIFE Conclusion The advent of consumer food products has brought an immense change in the field in the consumers food habit. Nestle has done well to adding its  customers  loyalty  operating  as  a  market  competitors  in  its industry. Nestle  is  one  of  the  largest  food  processing  company. Their products and quality mainly includes on their experience and efficiency.  Nestle provides quality that leads to good business growth and good development.It  has  segmented  the  market  based  on  certain  clustered  preferencesdeploying multi-stage segmentation approach to meet individual requirements of  the customers. Offering brand new products would also close its old products gaps to a great extend promise satisfaction and loyalty. In our report, we contribute to make available the segmentation, target marketing and  positioning  strategy  of  Nestle  and  suggest  some recommendations based on the marketing procedure.   IMC Stratgies PROMOTION Promotion activities perform a major role in re-launching any product. Addition in target market is make sure by personal selling. It adds persons in small stores describe the benefits to important customers about importance of milk in standard  packed form. Awareness performs the most important role. They should taste housewives on many places. Because they are the main servers of such kind of  nutritional diets to  their members of family. There are many promotional methods like personal sales, advertisements, sales  promotions, public relations etc.  but the method accepted by  Nestlà © for introducing  Nestlà © UHT Milk was advertising, outside printed media for advertising like, hording board, newspaper, posters outdoor etc.  Nestlà ©Ã‚  seeing the  old  customer  of  the  imported brands  and  potentials customers via its advertising promotions. In their advertisement, Nestlà © mostly focus the small kids who are the major  Ã‚  portion of our population and milk and such kinds of  Products  are  main  requirement  of  enhancing ability in  children  that  the  reason  Nestle launched  Nesvita  Milk  product especially  designed  for  younger  children  because addition of calcium diets in  routine diet chart is main  requirement. To remind the consumers about the nestle, Nestlà © also made some special platform for retailers and hold them on t heir shops and as make difference to other milk providing companies running in the country Nestle shows always attracting messages to feels customers that always drink milk but only I  real form . RE LAUNCHING large number of  competitors Nestle takes decisions to re-launch it product with different new packing. It was an opportunity for Nestle to control the market in that a way  that it will introduce. its all the discrepancies such as  shortage, inflation based pricings which given opportunity to the competitors to control the market. BELOW THE LINE Below the line includes following  mediums of advertisement. à ¢Ã¢â€š ¬Ã‚ ¢ Direct mail to users   à ¢Ã¢â€š ¬Ã‚ ¢ Outdoor  advertising à ¢Ã¢â€š ¬Ã‚ ¢Through Transit   DIRECT MAIL ADVERTISING It  is  any form  of  advertising  present  directly  to  the  new comers,  this can be  through the mail, fax, online computer services, sales personnels, retailers or  other means rather than through traditional mass  media. Leaflets/ flyers Nestle has distributes many types of leaflets, which inform information about Nestle Milk products, at different outlets. Folders / brochures Nestle distributes brochures of their product to their users through internet to make them inform of new research and innovations and products. This helps nestle in adding more customers. OUTDOOR Nestle expenses a big share of  their advertisement budget on the outdoor  advertisement in Singapore, which includes   à ¢Ã¢â€š ¬Ã‚ ¢Painted Billboards at different places à ¢Ã¢â€š ¬Ã‚ ¢MMT in various locations à ¢Ã¢â€š ¬Ã‚ ¢Vinyl Sheets located in public places à ¢Ã¢â€š ¬Ã‚ ¢ They have put on different themes of them, which are presenting different situations in which people  are  using  real  water.  According  to  the  NESTLE they  perform heavy outdoor advertisement to aware people about the presence of their product due to it is a product for which consumer never pre-determined plan to purchase it so to encourage them for the purchase of Nestle Milk Products they have to place billboards.  Beside  this  they rotate  the  posters  of  their  billboards  after  some months the reason for this is that users not interest in those themes when they see it for a longer time so when they exchange them and place the new different one that create the interest among the  people. TRANSIT ADVERTISING Transit advertising is a type of public places out of private media that adding bus and taxicab  advertising  as  well  as  posters  on  transit  places, Bus  terminals,  and Display at airports .Types of  transit advertising à ¢Ã¢â€š ¬Ã‚ ¢Inside cards in public transports à ¢Ã¢â€š ¬Ã‚ ¢Outside posters on Vehicles à ¢Ã¢â€š ¬Ã‚ ¢Terminal  posters at various locations à ¢Ã¢â€š ¬Ã‚ ¢Taxi / bus walls. Nestle 2010 Creating affordable access to protein [online] Available from: http://www.nestle.com/CSV/CSVinAction/SlideShows/essentialprotein/essentialprotein.htm Nestle 2010 Press Release [online] Available from: http://www.nestle.com/MediaCenter/PressReleases/AllPressReleases/NovartisMedicalNutrit http://www.nestle.com/Resource.axd?Id=602C42FE-04D6-4669-BEE1-1027492FE5E8 http://www.nestle.com/AllAbout/AtGlance/Introduction/Introduction.htm Vanhuele, M., Dreze, X., (2002). Measuring the Price Knowledge Shoppers Bring to the Store.Journal of Marketing. 66 (dhs), 72. Peter, J. P., Donnelly, J. H (2004).Marketing Management: Knowledge and Skills. 7th ed. China: McGraw Hill Book Co. 145. http://business.timesonline.co.uk/tol/business/movers_and_shakers/article6639144.ece?token=nulloffset=12page=2

There are No Children Here: Life in the Projects :: There are No Children Here Essays

Life in the Projects Exposed in There are No Children Here The book There are No Children Here by Alex Kotlowitz is a very tough yet emotional book. This book is important to me because it really made me see how fortunate I am to be living in a good and safe environment. In this powerful and moving book, reporter Alex Kotlowitz traces two years in the lives of ten-year-old Lafeyette and seven-year-old Pharoah Rivers as they struggle to beat the odds and grow up in one of Chicago's worst housing projects called Henry Horner. Lafeyette and Pharoah live with their mother LaJoe. LaJoe also had three older children, LaShawn at the age of twenty five was the oldest. She worked as a prostitute from time to time to support her drug habit. The next oldest, nineteen-year-old Paul, had served time in Indiana prison for burglary. Terence, now seventeen, had began selling drugs at the age of eleven and had been in and out of jail. LaJoes youngest kids were a set of four-year-old triplets, Timothy, Tiffany, and Tammie. All eight children had the same father, Paul, to whom LaJoe had been married to for seventeen years. The two had long ago fallen out of love. He lived at the home occasionally The families living conditions were horrible. They lived in a very small apartment which at times had more than ten people living in it. Since LaJoe was a very friendly and considerate person, she brought many kids and adults "under her wing" and took care of them when in need. Some kids in the neighborhood even called her "mom." LaJoe did not have the heart to turn her back on anyone that appeared at her door. All the apartments in Henry Horner were falling apart, many of which were vacant. During the spring of 1989 inspections were taking place in the basements of Henry Horner projects by the Manager, Assistant Manager, and maintenance Superintendant. The reported conditions of the basements shocked me. An estimated two thousand appliances, refrigerators, kitchen cabinets, doors, burners, grates, etc. were standing in pools of water rusting away. The basement was heavily infedsted with roaches and flees. Dead rodents were lying in storage areas. The stench and odor was unbearable. After much fighting LaJoe finally got the Chicago Housing Authority employees to clean the basement.

Preliminary Design of a Robot :: Robotics

Preliminary Design Though my prototype serves the same function as the production version will, the production version will visually be a totally different robot. While testing my robot, I identified numerous problems the design of my prototype that could not easily have been fixed. To fix these problems, completely new materials will be required as well. Since it is likely that my robot would be used by disabled people(most probably with poor motor control), it is necessary that the robot is durable, and safe to use. The outer shell will be made out of aluminum, since it is a relatively light and cheap metal. It is important that the robot weighs as little as possible, so it does not require large motors, which will increase the cost and overall size of the robot. Since aluminum often has sharp edges, the robot will be covered in padding to reduce the risk of injury from operation, and act as a shock absorber if the robot is struck by an object or dropped. The other, more obvious difference will be that the real version of my robot will be controlled by a circuit board, instead of an RCX control brick. This will allow the use of many different sensors and motors, and surprisingly will also be considerably cheaper. The other important difference is that the real version of my robot will write using a robotic arm instead of moving as whole. However, the robot will still be able to move for convenience. Just like the RCX, it will have computer connectivity, except that it will have a wired connection for higher speed and lower cost. Materials and Prototype Design Parts List: Many standard Lego parts 3 Motors 8, 16, 24, and 40-tooth gears One Touch Sensor 1 RCX 1 Black Crayola Marker My robot is divided into 3 basic parts (not including the RCX brick). Below the RCX, brick, I have the standard wheel structure with the standard gear configuration. There are eighttooth gears on both motors, connected to the wheels with forty-tooth gears for maximum torque. I have also used the standard medium-sized, flat tires in the front since they perform well. However, there are no rear wheels; Instead, the back of my robot is supported by bare forty-tooth gears, which has caused no problems. The reason why I have this odd wheel setup is because I originally built legs for my robot, but switched to wheels after finding that the legs had extremely little traction. The second, and most complicated part of my robot is the marker-lowering mechanism. This mechanism is comprised of a motor, a very large set of gears, and a platform that slides on

Production Cost Analysis

Production Cost Analysis: Economic Analysis as a tool for Process Development: Harvest of a High Cell-Density Fermentation For the biotech industry to be profitable, it must consider economics along with process recovery, purity, and product quality. The number of biotechnology-based human therapeutic products in the late-stage pipeline, and the average cost to commercialize a biotech product, have steadily increased. 1,2  This has required biotech companies to use economic analysis as a tool during process development and for making decisions about process design.Process development efforts now aim to create processes that are economical, as well as optimal and robust. 3-6 |[pic] | Novais et al. recently performed an economic comparison of conventional versus disposables-based technology for the production of an antibody fragment from an  E. coli  fermentation. 7The authors concluded that the capital investment required for a disposables-based option is substantially reducedâ €”less than 60% of that for a conventional option.The disposables-based running costs were 70% higher than those of the conventional equivalent. However, the net present value of the disposables-based plant was found to be positive and within 25% of that for the conventional plant. More recently, the economic feasibility of using disposables has been examined for facility design, highlighting the need to perform a thorough analysis for the application at hand. 8,9 |[pic] | |Quick Recap |Harvesting biotechnology products from cell culture or fermentation process streams is often performed by a combination of several-unit operations. Centrifugation, depth filtration, and microfiltration are commonly used. In a recent publication, different harvest approaches were investigated for a case study involving recovery of a therapeutic protein from  Pichia pastoris  fermentation broth. 10 |[pic] | |Figure 1. Schematics for options 1 and 2 | that are examined in this economic analysis | This article, the seventh in the â€Å"Elements of Biopharmaceutical Production† series, describes how economic analysis can be used to compare different processes and assist in designing an â€Å"economical† option. BACKGROUND |[pic] | |Table 1. Comparison of process performance | |for option 1 and option 2. Adapted from | |reference 10. | Figure 1 illustrates the two options that will be examined in this economic analysis.Option 1 involves a three-unit operation harvest process: centrifugation, followed by depth filtration, and completed with a concentration and buffer exchange via tangential flow ultrafiltration–diafiltration (UF–DF). Option 2 involves a two-unit operation process: microfiltration followed by a concentration and buffer exchange via tangential flow filtration (UF–DF). Table 1 presents a comparison of process performance under the two options. Under optimal conditions, both options can deliver the desired product recovery (> 80% ), harvest time (