Google in the Mobile Handset Market Essay Example | Topics and Well Written Essays - 1500 words

Google in the Mobile Handset Market - Essay Exampleerious matter of mart debate that Googles decision to access mobile handset market with its Nexus One can be a next one revolution in the consumer technology. This piece of research work presents a market analysis of Googles Nexus One mobile handset with different tools like SWOT, PESTEL and five force analyses. This work focuses on the growth and expansion of Googles new mobile brand, the competitive environment and its effect on the seam and how can Google deal with opportunities and threats.Google is actually strong brand with $125 billion expense and an annual revenue of $10 billion. Googles access to mobile handset market with its Nexus one Android phone shows that it is right time to stick to dominate the market. David (2010) finds that there is plenty room for every Smartphone marketer to grow. There can be various diversities that consumers atomic number 18 highly demanding for it. By 2012, American smart-phone gross rev enue will reach 525 million making up of all cell-phones sold. There are amble opportunities for brands to thrive. In the next three month, around 20 % of Americans are planning to buy an iPhone, and a surging 17% are aiming at purchasing an Android product. Googles new Nexus One can stir those numbers since it runs on Android system (Christian Science Monitor, MasterFILE Premier).According to latest data from comScore, Apples and Googles market share of the smart-phone in inching up while other leading brands like RIM are slowly loosing (Cheng, 2010, arstechnica.com). Cheng (2010) figured out that from September 2009 to December 2009, the overall market trend was very positive to Google. RIM and Microsoft have lost around 1 % in its sales and Palm has reduced sale by around 2.2 %, Apples Smart-phone was up by 1.2 % and Googles smart-phone reported a 2.7 % increases in its market share (Cheng, 2010,arstechnica.com).SWOT analysis is conducted to present an analysis of the current po sition of the business and it